A respected thought leader and contributor to the Canadian and global PR industry, Carol has led the agency through considerable expansion, creating one of the country’s most senior, experienced and results-driven healthcare PR practices.
An APR, Fellow of the Canadian Public Relations Society and Past Chair of the Canadian Council of Public Relations Firms, she was the first PR professional inducted into the Canadian Healthcare Marketing Hall of Fame.
Carol’s extensive experience spans a range of consumer, wellness and pharmaceutical clients and brands including the creation of many award-winning public education, advocacy and adherence programs.
A hands-on, strategic and seasoned PR professional, she has a deep understanding of the pharmaceutical and healthcare landscape bringing best-in-class approaches and insights.