It says a lot to have established a successful, national PR consultancy and to have stayed in business for nearly three decades.
Continue readingGhosting – This « New Norm » in Business May Kill Your Reputation
If you’ve been ghosted, you know that the silence is deafening, not to mention hurtful – but some say it’s the “new norm”.
Continue readingLooking Ahead to 2018 Health & Science Communications Trends
What were the largest trends, and why? How will the landscape continue to evolve in 2018?
Continue readingElderly Neglect Is Legitimized By Canada’s Health Care System
We have taken it in stride that staff shortages, lack of equipment and other critical shortcomings are an acceptable excuse for everything that goes wrong.
Continue readingHigh time for change: promoting cannabis in Canada
In Canada, the clock is ticking down towards the anticipated 2017 legalization of marijuana for recreational purposes.
Continue readingMarijuana: Words Can be as Potent as Drugs
Even 15 years after marijuana was approved for legal medical use in Canada, the language describing it obscures, conceals and hides.
Continue readingree’ -im-burs-og-ruh-fee
Canada’s contribution to Reimbursography, GLOBALHealthPR’s (GHPR) country-specific pharma market access insights, has been published.
Continue readingLet’s Find Some Better Words For Weed
Can cannabis shed its dubious and illicit past so that this compound can be looked at within a medical framework first, and a recreational one second?
Continue reading(S)training to Understand VIA’s Loyalty Strategy
I chose VIA 1 as a guilty pleasure. It no longer is.
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