energi PR, Author at EnergiPR

Canadian Cancer Society

As Canada’s largest cancer charity, the Canadian Cancer Society (CCS) conducts numerous annual campaigns, including World Cancer Day, the Daffodil campaign, and Relay For Life, aimed at raising funds for research and support programs. Through local storytelling we garnered significant media coverage, spotlighting disparities in cancer care and exceeding fundraising goals. energi PR recently received a CPRS Award of Excellence in Media Relations for our outstanding work on the World Cancer Day campaign.

BeiGene Canada

In the competitive field of oncology, our mission was to position BRUKINSA as the leading solution for chronic lymphocytic leukemia (CLL). We achieved this by spotlighting the remarkable journey of Jamie Campbell, a beloved Sportsnet announcer and CLL patient, who became the focal point of our campaign. Jamie’s commitment to sharing his ‘cancer survivor’ story breathed humanity into clinical data and expert endorsements, propelling the product launch to success.

Bausch & Lomb

Collaborating across multiple brands under global eye health company Bausch + Lomb, we connected with new audiences through influencer campaigns, generated excitement around product expansions, and introduced innovative eye care solutions to the Canadian market. Leveraging media to engage consumers, we raised awareness of products like Biotrue and LUMIFY. Energi PR was recently honored with the CPRS Award of Excellence in Media Relations for our outstanding support of the Canadian launch of LUMIFY.

Linepharma

Linepharma, a global leader in non-surgical abortion solutions, approached energi PR with a clear mission: to educate, raise awareness, and destigmatize abortion. Engaging key opinion leaders and individuals with personal abortion experiences, we amplified insights from a national Ipsos survey through extensive media relations and stakeholder outreach. However, our mission extended beyond communication; it aimed to empower Canadian women with knowledge, choices, and a voice.

Lufthansa

In the competitive aviation industry, Lufthansa entrusted us with maintaining its market share in Canada. As their agency of record, we aimed to enhance the profiles of Lufthansa and its partner airlines while driving bookings. Our strategy included engaging trade and consumer media, customizing announcements, conducting media briefings, and planning a proactive editorial calendar. We orchestrated a memorable event at Montreal’s Trudeau International Airport, featuring foreign dignitaries and a water salute, to commemorate Austrian Airlines’ inaugural flight from Vienna to Montreal.

Melitta

Through proactive media relations and our creative communication campaigns, we present Canadians with the compelling journey of Melitta coffee, tracing its roots back to the modest kitchen of its founder, Melitta Benz, in 1908. Today, Melitta has become a global industry leader. From beans to brew, as we consistently deliver inventive and engaging campaigns that ignite the enthusiasm of coffee connoisseurs across Canada.

Procter & Gamble

energi PR helped make the world a more beautiful place by introducing Canadians to the latest and most captivating developments from Procter & Gamble, the world’s largest consumer goods company. Through our innovative campaigns for Olay, Secret, Venus, and Herbal Essences, we not only highlighted product advantages to beauty and lifestyle media across Canada but also enlightened stakeholders about the extensive research and scientific aspects behind these much-loved brands.

Bausch Health Canada

Through our partnership with Bausch Health Canada, we’ve spearheaded innovative campaigns that transcend typical product promotion. With Siliq, we empowered psoriasis patients through LiveBetterWithPsoriasis.ca, fostering meaningful patient-HCP discussions. For Contrave, we unraveled weight management science with insights from experts in addiction, nutrition, and psychology. During a global pandemic, our commitment to patient-centric care was evident in our support for DuobriiTM, a pioneering psoriasis therapy. Across these initiatives, our goal has been to ignite conversations, educate, and empower for healthier lives.

Hotels.com

Our award-winning campaigns for Hotels.com have not only familiarized Canadian travellers with the efficient process of booking travel online but have also simplified the intricacies of reserving their perfect vacations, business trips, or weekend getaways. Whether it’s the installation of oversized beds in downtown Toronto or the coordination of surprise visits from our beloved Captain Obvious, our creative PR activations have cemented our positions as a leading authority in Travel and Hospitality PR, recognized by both the media and influencers.

JGHF – Le Week-end pour combattre le cancer

“Le Week-end pour combattre le cancer” stands as a distinctive fundraising event benefiting the renowned Segal Cancer Centre at the Jewish General Hospital. energi PR successfully reached a captivated Montreal-based audience and heightened awareness of the event through a strategically executed bilingual media relations campaign. The outcome was a resounding success, as “Le Week-end” generated $1.7 million in funds, attracted 675 participants, and earned energi PR a Canadian Public Relations Society ACE Award in the Cause-Related Campaign category.